SEO: Why you need it
By now, the majority of online marketers and company owner understand that SEO is a vital element for driving website traffic. If your site and material aren't effectively optimized, both for desktop and mobile users, you'll have an extremely difficult time attracting traffic from organic search your website.
There are lots of advantages of SEO aside from increased traffic. Here are just a few of those benefits:
1. Correct SEO not just indicates better rankings, it means a much better user experience
The search engines want to see a mobile-friendly style, great user signals (high time on site, low bounce rates, and so on) and good combination of appropriate images and videos. These aspects are all important for supplying a fantastic experience for your visitors as well; in other words, by enhancing your site for SEO, you're instantly also enhancing your user experience.
2. Organic search may represent as much of 64% of all website traffic
A research study by Conductor of over 310 million visits to 30 various websites showed that natural search accounted for 64% of all web traffic. While other research appears to suggest that social media has now surpassed search slightly in regards to referrals, there's no question that search stays a critical source of traffic for a lot of businesses.
3. SEO leads tend to have greater close rates than outgoing leads
According to this short article at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't confirm the original source of this fact, it would not surprise me if this held true; it makes good sense that searchers who are looking for particular services or products are most likely to make a purchase from companies who they look for through search, rather than those who attempt to attract them utilizing outgoing marketing strategies (i.e. cold leads).
4. Incoming marketing approaches (including SEO) lead to more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report inbound practices as being their main source of leads. This very same report found that among marketing specialists, SEO had become the # 1 source of leads over the previous 6 month duration. One concern to ask yourself is: if you're not generating leads through search, who is capturing these important leads?
5. Ranking in regional search straight leads to increased gos to and sales
If you run a regional organisation, optimizing your site for regional search is definitely important. More and more consumers are utilizing regional search questions to identify local services and to discover areas, hours and directions.
According to Google, 50% of consumers who performed a local search on a mobile phone checked out a shop on that very same day. These searches also led to higher sales: 18% of local mobile searches resulted in a sale within one day.
6. Online marketers rank SEO as one of their most reliable digital marketing methods
According to the 2015 State of Marketing report, of the online marketers who are utilizing SEO and SEM as part of their marketing technique, 66% discover it "really effective or effective". Only 7% specified that their SEO efforts were "not extremely reliable or not at all reliable".
7. SEO causes increased credibility for your brand
Ranking highly in the search results signals to searchers that you're a key player in your industry. On the other hand, ranking on the 2nd or 3rd page may result in unwanted assumptions: that you're a new service, that you're not too known or that you don't have the budget plan (and hence sales) to afford to boost your rankings.
8. SEO can be a less hands-on strategy than other incoming strategies
Social media and email marketing are both extremely efficient channels for generating leads, but both require some degree of consistent effort. When a page is SEO-optimized, you can often sit back, unwind, and let it climb the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search engine result means essentially no search exposure
Some business owners give up any formal SEO efforts since they believe that remaining in the search results (throughout the results) is "sufficient". However, research study by Moz shows that 71.33% of clicks occur on page among the search results page. Properly optimizing your website and content are essential to achieving top rankings; and for that reason any degree of search visibility.
10. The large bulk of consumers research study items online prior to going to a store
Research from GE Capital Retail Bank reveals that 81% of shoppers research study and compare items online before making a regional purchase. Other research study puts this number as high as 94% for B2B buyers. Attaining first page rankings for your service and products is crucial if you desire consumers who are actively seeking your items to be able to discover you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development Orange County SEO that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
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razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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